Anthology App Catalog - NewShoes Simulation

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Last Updated: Sep 1, 2025

By Interpretive Software

Anthology Product:

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NewShoes Simulation

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Summary

Marketing Principles Simulation

Details

NewShoes is an introduction to marketing simulation that places students at the helm of their own simulated athletic shoe companies. This hands-on approach encourages students to apply theoretical marketing concepts in a practical, engaging environment. They navigate through crucial decisions on pricing, promotion, product development, and market competition, enhancing their understanding of the dynamics of business strategy.

NewShoes not only offers an engaging learning environment but also cultivates critical competencies such as strategic planning, critical thinking, and teamwork. In a competitive market scenario where every decision directly impacts business outcomes, students gain a practical insight into the interplay of different marketing strategies.

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